Responsive means, in simple words, that visuals are adjustable in size and look attractive and consistent for reading or viewing. It will give the same experience whether you are viewing from a computer, laptop, tablet, or smartphone. So basically, it will reflect on the screen based on your screen size and give the same experience. According to Dictionary.com, “Responding especially readily and sympathetically to appeals, efforts, influences, etc.”
Web Responsive and Mobile Responsive:
When you build a website, you will normally customise it based on your requirements. When you customise, it will be customised as a web version. For other versions, you have to customise it again. Now, you will see that it is a headache to customise for all versions.
Now, most website-making tools customise for all modes for responsiveness; you just have to edit a bit, and you can apply the changes for all responsive modes or stick with a particular one. So, there is not much difference for responsiveness, but it is really important to do that as traffic can come from any electronic device.
Why Mobile Responsiveness is Important:
If you are doing business, you have to target all types of users based on your business type. Mobile responsiveness is needed because mobile is the quickest option to get closer to clients. Nowadays, everyone uses smartphones, and that’s why it is really important to make your website mobile-friendly so that it gives a good user experience to your customers.
According to Statista, “In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.26 billion by 2022.” And “95.8% use mobile phones to access the internet. By comparison, almost 62.9% use laptops or desktops (Source: Statista).” So you can see that every day mobile device users are increasing who access the internet on their phones. By making your website mobile responsive, you can get a large amount of traffic.
Marketing Benefits:
When your website is responsive on all devices, it helps the SEO as well to perform well. This will again help your site rank at the top. When your site is well responsive, your ad will perform well as well. You will get more responses if your website is responsive on all devices.
So, mobile responsiveness is essential to provide a good user experience to your clients, improve your SEO ranking, increase mobile traffic, and help to achieve higher conversion rates.