SEO is a tool for digital marketing. It helps a website rank at the top of any search engine. SEO is basically keyword research with high-volume results. The more relevant keywords there are, the more they will help the website rank on top. Before, SEO was not that famous, but nowadays, with the competition so high and many websites wanting to rank on top, SEO is inevitable.
SEO helps a website improve its site performance. In any SEO tool, an SEO audit helps a website identify its weaknesses. It finds out how the website is running, which pages have problems, which pages do not have alternate image text, etc. As SEO can provide exact information about a website, it is really hard for a developer to find out these problems without knowing where they are.
Now let’s get into the SEO steps that you need to follow for your business. To do proper SEO, you have to follow some steps. Even if you don’t want to hire anyone, following these steps will hopefully give you some idea about SEO. Furthermore, you will be able to do a little bit of SEO by yourself.
- Keyword Research: Keyword research is a must for doing SEO. Based on the business website, you have to find which keywords are performing well and which are not. Identify which keywords are more difficult to rank for and which keywords are bad for ranking. Record all these findings in an Excel sheet. Find relevant keywords that are good for the website and are searched for the most.
- Analytics and Tracking Setup: Once you have done your keyword research, set up all your analytics tools that will help you track your SEO performance and visitors. There are many analytics tools you can use, but most people like to use Google Analytics and Google Search Console in the beginning because they are free and easy to set up.
- Technical Fixes: While doing SEO, you sometimes have to conduct an SEO audit. Based on the SEO report, some work can be done by an SEO person, and some work needs to be done by a developer. In some cases, they can assist each other with small tasks. By fixing technical errors, the website can become faster and provide a smoother experience to its viewers.
- On-Page SEO: This involves enhancing your website with different types of descriptions such as meta descriptions, titles, images, internal links, etc. All the enhancements you make within the website are called on-page optimization, or on-page SEO. Doing on-page SEO helps direct readers about the website and the provided information.
- Off-Page SEO: This is nearly the opposite of on-page SEO. The reason I say “nearly” is because it is opposite but not entirely, and some aspects are similar as well. On-page SEO drives traffic within the website, but off-page SEO involves getting website information from other sites. This can include social media where you have shared the link, guest blogging, influencer marketing, link building, etc. Basically, when someone comes to your website or a page from an outside promotion, it’s called off-page SEO.
These steps are basic for understanding what SEO is. SEO optimizers have various levels of expertise, just like developers. SEO optimizers usually work long-term for a company to rank its website. Nowadays, ranking on top without SEO is really hard. It provides clear guidance on how to perform well to show up in top ranks.