Meta marketing is not a new concept anymore. When Meta was launched, everyone became demotivated about Facebook. There was a lot of controversy regarding whether switching to Meta was right or wrong. As soon as Meta was launched, the share price for Facebook (now Meta) declined because they weren’t sure how Meta would work. Some even said that introducing Meta was not a good decision, but Mark Zuckerberg proved everyone wrong. He demonstrated why Meta is important and how it can improve your social media business.
Bringing Meta is another step forward for social media marketing. Meta now helps increase brand visibility and brand awareness for any business. Before, social media marketing was a bit challenging because all the platforms were different. You had to visit different web addresses to access these marketing tools. However, Meta brings all the tools together, which is beneficial for local businesses. Though Meta marketing is easy to use, there are many technical methods that you need to maintain to get good results. Also, because of Meta, the competition has increased, making it even harder to reach the target audience. However, it’s not the end of the world; you can still get good results by creating a perfect marketing campaign.
In Meta, you can monitor the performance of your ads, including the number of reaches and impressions, the age group of viewers, and the percentage of engagement. All the analytics are available there. Meta Ads include something called Meta pixel, which allows you to see the analytics of your website visitors. This helps you track how many people visited your website within 30 days and which posts they were interested in, enabling you to target your next ads effectively.
Another interesting aspect of Meta is that you can show ads on Facebook, Instagram, and WhatsApp by creating just one ad. You don’t need to pay separately for each platform; Meta combines your budget and spreads it across these three platforms.
Meta also offers other features that I find useful. Meta now has various posting methods like regular posts, stories, reels, ads, and going live. You can manage all these from the Meta planner. From the planner, you can even schedule posts for a week or two, which I find helpful for social media management. Posting frequently and scheduling your posts are essential for increasing your follower count. With Meta, you can schedule your posts once and not worry about them; they will be published on time. Once finished, you can reschedule for another week or so.
Let me give you more details about the Meta marketing platform, the available features, and how it works:
- Engaging audience: On Meta, you can engage your audience using various tools that attract customers. You can view all your audience data from Meta, including the number of followers on Facebook and Instagram. This gives you a rough idea of which posts are popular and which are similar to yours. You can manage your chat rules for your business and utilize the Leads Centre to manage all your leads, which is a great source of customer information.
- Advertisement: This section deals with ads and managing your ad limit per page, Ads Manager, creating automated rules for your business, managing apps from Meta Marketing if your product or service is app-based, and managing events to collect more data.
- Analytics and Reports: On Meta, you can view all your analytics and reports based on your marketing performance, which helps you plan for your next marketing campaign. You can conduct experiments and analyse your traffic.
- Management: On Meta, you can set up your billing and payment methods. Meta has some business apps that might help your business grow, including insights for brand safety and collaboration features for working with other companies. There’s also a business file manager where you can organize your business documents.
- Selling Products/Services: On Meta, you can list your products or services like an e-commerce platform. You can check your orders and turn on monetization to earn from your views.
For your business, you need to decide which tools are necessary. Meta offers various tools, but you don’t need to use all of them. This is just a guide to what’s available and what you can do. Every business is different, and the approach may vary. So, follow your own path and create your own marketing strategies. Sometimes, it’s not appropriate to follow someone else’s techniques, as they may not work for you.
Therefore, do your research, establish your own business rules, and excel in your ONField Business.