Instagram nowadays is more active than Facebook. When Instagram was launched, it wasn’t that famous for a few years. In 2012, when Mark Zuckerberg bought Instagram, everyone was disappointed because Instagram wasn’t very popular at that time. Almost everyone said he made a mistake, but time tells everything. Instagram has turned out to be one of the biggest investments for Zuckerberg. Normally, all the youngsters have moved to Instagram.
Instagram is very good for short videos or reels nowadays, and mostly youngsters can be found there. Before, Facebook was the primary platform for social media marketing, but when they bought Instagram, Facebook and Instagram got integrated, and Instagram also started allowing marketing.
So, Instagram now has lots of areas for marketing. One of them is called Reels marketing. Reels marketing basically involves sharing short video clips with everyone. Nowadays, people like to see short texts or short videos, which is why Instagram is popular. Reels help to get lots of impressions and views in a short time. Comparing to Facebook videos, Instagram reels are short and can be shared with a larger audience if marketing is done on them.
Instagram reels help to capture a larger audience in paid ads. Instagram Reels not only help to increase your audience, but they also help supercharge your impressions. If you are thinking of marketing but not sure where to go, you can opt for meta-marketing, where with one ad, you can show up on all platforms like posts, reels, and stories. But if you have a clear understanding of your customer base and think that reels marketing will be good, you can do that. As people love to see short videos, reels can help you grow.
Just because Instagram reels are good doesn’t mean other ways of marketing are not good; actually, all the ways have their own benefits. Based on your customer base, you have to decide what to do. But initially, you can do Instagram reels marketing, and there’s no harm in that. Nowadays, you can manage everything from Meta – your ads, your content, posting, etc.
For all types of marketing, there are advantages and disadvantages, but the disadvantages are minor. If you focus clearly on marketing and target specific audiences, you can crack the market. From my perspective, if your business is small and your main audience is youngsters, you can go for Instagram. But if your audience is a wide range of people, you can try Meta-Marketing, where you can share your information in all ways such as posts, stories, reels, etc., and you don’t have to pay extra for that; you can do it with your same budget.
There is one more thing about why I am talking about meta-marketing. Though targeting in all places sometimes is not a good idea as specific audiences can be missed. Like I said before, meta-marketing will give you an idea about your target audience; if you are not sure about your audience and how they will react to the ads, you can filter your audience from there and utilize that knowledge.