Social Media Algorithm means how social media performs on each action you take. How your post will react when you post something, how your content will appear, and what will happen if you like or comment—all these things are decided by the algorithm. So it is important to understand the Social Media Algorithm to get the most outcome from your business.
Social Media Algorithms work differently based on different types of actions. For example, if someone likes a post, the algorithm works differently than if you boost or comment on it. Let me give you precise information about it.
1. Engagement:
When you give a like, comment, or share, your content’s engagement rating increases. The more likes or comments a post gets, the higher the engagement rate. When it starts getting engagement, the algorithm starts promoting it to nearby people like friends, family, and followers.
2. Relevance:
The algorithm considers how a post will appear to a user. It tries to understand the context of the content, analysing past behaviour, and based on that, it shows relevant content. That’s why when we see any content and leave a like or comment, or watch a video, it will show relevant videos or content if we spend time on it.
3. Timeliness:
In general, recent posts get more engagement than older posts. Social media algorithms aim to show recent posts to users and keep them up-to-date with social media trends.
4. Relationships:
In algorithm terms, relationships connect content with one another. As I explained earlier, when a post gets engagement and you spend time on the content, that’s where the relationship works. It shows you relevant images, videos, or other content based on how much you engage with it.
5. Content type:
Different types of content weigh differently. For instance, if you upload an image, the result will be different compared to uploading a video. So based on what content you upload, the algorithm will act accordingly. From my experience, if you want more engagement, videos work better than images, although images have their own benefits that make them unique.
So, Social Media Algorithms are not hard and fast rules; they are just programmes that react to particular commands you give. You just need to know what you want and how it will react. You have to control the algorithm by providing the proper commands.